ABOUT US

Disruptor's Founder & CEO

Samantha Ware is the driving force behind Disruptor Training. With over two decades of experience in digital and strategic marketing, she has worked with renowned brands like Procter & Gamble, the United Nations, and EDF Energy, as well as many high-growth SMEs. Her exceptional results have earned her awards, including the Northern Digital Award for Best Campaign, and global recognition as a thought leader in AI and marketing.

Beyond her marketing expertise, Samantha is passionate about education and mentorship. She has a proven track record of delivering engaging workshops, mentoring young entrepreneurs through The Princes Trust, and speaking at industry-leading events for organisations like the Department for International Trade. Samantha’s philosophy is simple: AI should enhance, not replace, the strategic and creative value that humans bring to marketing. This belief drives her to create training that empowers professionals to use AI effectively while embracing the creativity that sets them apart.

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Why Disruptor Training?

Disruptor Training is changing the way professionals adopt AI in marketing — cutting through the hype with practical, proven strategies that save time, reduce costs, and deliver real results.

As part of the multi-award-winning Disruptor Media (with recognition from the Northern Digital and Prolific North Awards), we combine decades of hands-on marketing experience with a deep passion for teaching, coaching, and strategic delivery.

We offer multiple routes depending on your goals:

Our flagship AI Marketing Strategy Course gives you the tools, principles, and confidence to start using AI in your marketing right away — perfect for marketers and business leaders who want to move fast without the fluff.
Tailored coaching and training (for individuals or teams) provides one-to-one support to help you confidently integrate AI into your day-to-day workflows, content, and campaigns.
Our 3-phase strategic programme begins with a discovery session to build your bespoke AI marketing plan — ready for you to implement in-house or delivered with full support from us.

Whether you're just starting out or looking to scale what’s already working, Disruptor Training makes AI in marketing accessible, actionable, and aligned to your goals.

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Meet The Team

We are a group of passionate and fun professionals eager to share our knowledge of AI Marketing.

Laura

Course & Content Creator

A skilled Course and Content Creator passionate about delivering engaging, easy-to-understand learning experiences. Laura specialise's in designing practical, step-by-step courses and high-quality content that empowers professionals to master new skills and achieve tangible results efficiently.

Chris

AI Marketing Coach

An experienced AI Marketing Coach who empowers businesses to harness AI for smarter marketing strategies. Specialising in content automation, data-driven insights, and personalised campaigns, they help teams achieve faster results, optimise performance, and maximise return on investment.

Jayne

AI Strategy Coach

An expert AI Strategy Coach who guides businesses in integrating AI solutions to streamline operations and boost performance. They offer tailored strategies, focusing on leveraging data and predictive models to drive growth, improve efficiency, and stay ahead in a competitive market.

Want To Make AI Work For Your Business?

Whether you need training, coaching, consultancy, or hands-on implementation, we can help you integrate AI into your marketing strategy—without the jargon or overwhelm.

Get in touch, and we’ll help you find the perfect solution!