Practical AI training that builds confidence.
No hype. Just practical capability.
We deliver practical AI training, workshops, and programmes that help teams apply AI immediately in their day-to-day work.
Clear learning. immediate application. Measurable confidence.
Let’s have a quick chat
A short, no-obligation conversation to understand your goals and see how AI marketing could support your business.
Learn faster. Apply sooner.
Many businesses feel overwhelmed by AI, unsure what matters or where to start.
Disruptor Training cuts through the noise with clear, practical education that builds confidence and real capability.
We focus on understanding and application, not tools for tools’ sake. We teach what teams actually need to know.
The problems we solve
Ai isn't the problem. Uncertainty is.
We work with leaders and teams who:
Feeling behind but unsure where to start
Experimenting with AI but lacking structure
Wanting productivity gains without adding complexity
Needing clarity on where AI genuinely fits
That’s where our training come in.
What we do differently
We focus on understanding first, application second.
Rather than overwhelming people with tools or technical detail, we design learning that builds confidence, context, and practical skills.
Our training is grounded in real-world use cases, ensuring what’s learned can be applied immediately.
Strategy-led learning
We start with context: your role, your organisation, and your objectives.
This ensures learning is relevant, focused, and aligned to real challenges, not generic examples.
Practical training delivery
We deliver hands-on training through workshops, courses, and guided sessions, focused on learning by doing, not abstract theory.
Measurable confidence and capability
Effective training changes behaviour, not just knowledge. We focus on adoption, improved workflows, and lasting confidence across teams.
Our approach
We combine real-world marketing experience, operational understanding, and hands-on AI application to deliver training that is practical and actionable.
Our sessions are designed to meet people where they are, whether they are new to AI or looking to deepen existing skills. We adapt content to suit different roles, industries, and levels of experience.
Who we work with
We train:
SMEs and growing businesses
Marketing and leadership teams
Individuals looking to build practical AI skills
You're likely a good fit if:
You value clarity over hype
You value practical learning over theory
You want skills that can be applied immediately
If you’re looking for highly technical, developer-led AI training, we may not be the right fit.
Led by Sam Risker & Jason Butler
Disruptor Media is led by the partnership of Sam Risker and Jason Butler.
Sam leads marketing strategy, creative direction, and messaging.
Jason leads systems, automation, and implementation.
Together, we combine strategic thinking with real-world implementation experience, ensuring everything we teach is grounded in practice.
Our mission
"To help businesses use AI in a practical, responsible way that improves performance, reduces friction, and supports sustainable growth."
What's next?
If you’re ready to move from experimenting to implementing, book a short discovery call.
Whether you’re exploring AI for the first time, looking to upskill your team, or ready to embed structured AI use into your organisation, we’ll help you choose the right programme.
No jargon. No overwhelm. Just practical AI training that builds measurable capability.
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