AI Marketing Essentials: A Practical Handbook for SMEs and Marketing Professionals.

"AI Marketing Essentials" is a comprehensive guide tailored for small and medium-sized enterprises (SMEs) and marketing professionals seeking to leverage the transformative power of Artificial Intelligence (AI) in their marketing efforts.

This handbook delves into the fundamental principles of AI, exploring how technologies like machine learning and neural networks can revolutionise marketing by enabling businesses to analyse vast amounts of data, personalise customer experiences, automate routine tasks, and predict consumer behaviour with unprecedented accuracy.